art director
- Changeables | Happy Meal
- Breakfast Ketchup | Heinz
- The Window Seat Shop | Delta
- The Afters Meal | McD’s
- RIPWKNY
- More McDonald’s
- Good Grief
- Not Me
Some people think putting ketchup on eggs is gross. Those people are wrong.
We created a new product called Breakfast Ketchup. It’s regular Heinz ketchup, but it’s for breakfast. Any questions?
Featured: Food and Wine, Fortune, Adage, Little Black Book
The concept of this not-new product might be confusing, so we enlisted a spokesperson and comedian Gil Ozeri to explain.
We unveiled the limited-edition breakfast bottle in OOH. If you’re lucky, you can find one IRL at Waffle House.
Out of all the press from the campaign, this tweet was the best thing I read. Thank you Mike.
Wieden + Kennedy 2025
CW: Lesley Scheuermann
Producer: Kiara Hidalgo
Director: Christine Santora
CD: Will Binder + Christine Santora